Tasbeeh Fayaz, an MBA graduate in Marketing from the Institute of Business Management, brings over 6 years of expertise in communications, writing, editing, and social media strategy to her role at the Aga Khan University's Centre of Excellence for Trauma and Emergencies (CETE). She spearheads the Centre's communication strategy, digital marketing, and content creation efforts, enhancing its online visibility and engagement. 

As CETE’s chief designer, SEO expert, and lead writer/editor, Tasbeeh manages editorial initiatives for CETE's publications, including the bi-annual newsletter, social media, email campaigns, and articles spotlighting the Centre’s research and capacity-building programmes. Serving as the brand custodian for the Pakistan Life Savers Programme, she has defined and amplified the programme’s voice across several online and offline platforms. 

Tasbeeh also oversees CETE’s web development projects and video production and provides communications support for all CETE events, including press releases and media collaboration, ensuring alignment with the Centre’s mission to save lives in Pakistan.​​