Media Relations Training Programme
This course will empower you to strategically engage with the media, promote issues, raise awareness, and foster social change in East Africa. Tailored specifically for you, this course provides the essential skills and knowledge to raise your organisation’s profile, support crisis management, and promote relevant issues in today’s media landscape.
Who will excel in this course?
Communications professionals from CSOs, NGOs, and Government and Private Sector looking to effectively engage the media.
Faculty
Our faculty members are seasoned professionals with great expertise in media and communications. We keep our classes small, enabling you to work directly with faculty, gaining a global perspective and developing critical skills through hands-on practice.
Learning Outcomes
Upon completion of this course, participants will be able to:
✓ Understand consumer motivation and the ways specific words, phrases, and images elicit the response of an audience
✓ Apply the creative fundamentals to build persuasive and ethical messages across multiple media platforms
✓ Effectively present, critique and defend strategically driven ideas
Other Benefits
✓ Discover techniques for promoting relevant issues in today’s dynamic media environment
✓ Acquire skills to develop and deliver clear, memorable messages
✓ Increase your organisation’s visibility and influence through strategic media practices
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Programme Structure
Live classes are held on Mondays at the Aga Khan University Centre located on 3rd Parklands, Nairobi, Kenya. This program will be conducted in a hybrid format, with sessions alternating between in-person and online every week.
