Strategic Digital Communications
Our Strategic Digital Communications programme is crafted specifically for marketing and communication professionals. In this course, you will gain expertise in digital communication through best practices and industry standards tailored for marketing, management, and corporate brand communication.
Who will excel in this course?
Marketing & communications professionals from CSOs, NGOs, and Government and Private Sector.
Faculty
Our faculty members are seasoned professionals with great expertise in media and communications. We keep our classes small, enabling you to work directly with faculty, gain a global perspective, and develop critical skills through hands-on practice.
Learning Outcomes
Upon completion of this course, participants will be able to:
✓ Understand consumer motivation and the ways specific words, phrases, and images elicit the response of an audience
✓ Apply creative fundamentals to build persuasive and ethical messages across multiple media platforms
✓ Effectively present, critique, and defend strategically driven ideas
Other Benefits
✓ Identify and leverage new communication opportunities in the digital landscape
✓ Engage in hands-on exercises and real-world scenarios to apply learned concepts
✓ Connect with peers and industry professionals to expand your professional network
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Programme Structure
Live classes are held on Mondays at the Aga Khan University Centre located on 3rd Parklands, Nairobi, Kenya. This program will be conducted in a hybrid format, with sessions alternating between in-person and online every week.
